![]() ![]() ![]() Some regular HTML tags are replaced with custom AMP HTML tags for improved performance. The pages load faster because certain elements like JavaScript and CSS are eliminated. How Does AMP Work?ĪMP works by creating a streamlined version of the HTML code which helps to improve website loading speed on mobile devices. So there is virtually no difference between AMP and non-AMP pages in SERP now. However, as of May 2020, Google ditched the AMP badge and stopped prioritizing AMP format in its Top Stories carousel. ![]() You might remember AMP pages by a distinctive lighting bolt icon in top places in search results. Source: Washington Post AMP Website Examples Related article: How to Implement Google AMP for WordPress Facebook Instant Article Example However, AMP isn’t app-bound, and any publisher can optimize its mobile content on the open web. Google AMP is an HTML project designed to create fast-loading and lightweight mobile pages.ĪMP was developed in response to Facebook’s Instant Articles and Apple News, allowing mobile users to consume content quickly and easily from their phones. This article explains if AMP is still relevant in 2023, AMP’s benefits and limitations, and if publishers should build AMP pages for their websites. Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big tech companies like WordPress, LinkedIn, Twitter, and others.īut is Google AMP something many publishers use today? ![]()
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